A Perfect Posting
Write postings that convert passive job seekers (the best kind) into applicants.
Stray Away from All Caps
Using all caps doesn’t attract people, contrary to popular belief. Why? Because online, it transmit a yelling tone. NO ONE LIKES TO BE YELLED AT. Acronyms are the exception. Attract candidates with descriptive, enticing content; not loud, hard-to-read typeface.
WIIFM
Everyone is tuned into WIIFM: “What’s in it for me?” Clarify up front what your potential employee will get out of the job, and you might just win yourself an excellent candidate.
First Person Friendly
Pop quiz: which is more enticing?
- “You’ll love working on projects which engage your technical and creative skill set…”
- “The incumbent will execute assigned tasks per specifications…”
Put these pointers into practice and post a job now.
